For the posters of the upcoming film Rowdy Rathore starring Akshay Kumar and Sonakshi Sinha, we are being treated to a new look that is steeped in tradition. Every poster that we have seen so far, including this brand newly released one, is hand painted, which in the past was how all film posters and hoardings were done. With a unique style and fabulous coloring the posters have been a huge hit with fans!
Directed By Prabhudeva and produced By Sanjay Leela Bhansali and UTV Motion Pictures this film sees Akshay Kumar getting back to his full on action avatar and we can’t wait to see it. From what we hear the first look will be released along with Agneepath on January 26th but then we have quite the wait because Rowdy Rathore does not release until June!
Check out the new poster where we not only get to see star Akshay Kumar but also Sonakshi Sinha’s look in the film!
After hand-painting the poster of Sanjay Leela Bhansali’s Rowdy Rathore, the street painters hired by the filmmakers have now created a portrait of the film’s lead cast Akshay Kumar and Sonakshi Sinha.
According to an insider from the film set, the actors had to spend almost four hours standing still in the same position, so the artists could create the piece flawlessly.
“Four painters were hired for the job and they all worked simultaneously and presented four versions, all of which will be unveiled in due course of time,” says the insider.
It was reported that the decision to rope in the street painters for the posters of the film, as well as other artwork, was co-producer Bhansali’s. The filmmaker intends on reviving the art form that was rampant in the ’80s, but was phased out with the arrival of the digital age.
Kumar, who will return to action after a series of comedies and romantic films with this Prabhu Deva directorial, feels the poster does his character complete justice.
“The looks being unveiled are keeping the action theme and the attitude of Rowdy Rathore in mind,” says Kumar.
The first poster of the film, which was also hand-painted, was released around Diwali. The latest one marks the onset of the New Year.
“They are choosing different occasions to unveil the looks,” adds the insider.
Jointly produced by UTV Motion Pictures and Bhansali and directed by the South Indian dancing icon, Rowdy Rathore is an out-an-out action film with a touch of comedy. The makers have wrapped up the first two shooting schedules of the film and are now preparing to shoot in Karnataka next.
Akshay, who last sported a moustache in his 1995 hit Sabse Bada Khiladi, will be seen bringing the style back with this film.
“It’s essential for the character,” says Akshay.
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