Mumbai: The Broadcasting Content Complaints Council (BCCC), an independent body set by the Indian Broadcasters Foundation (IBF) had directed the entertainment channel airing ‘Bigg Boss 5’ to end the indirect promotion of Sunny Leone’s porn site.
The body had asked the channel to withdraw all cross promotional activities that boosted the porn star’s websites by 26th December. And the channel had agreed to comply with the order of BCCC.
Now here’s an insight into how the adult film actress promoted her raunchy websites with the help of the show.
As reported by a daily, Sunny’s website ran messages that read, “‘As seen on ‘Bigg Boss Season 5’, ‘Now watch her strip down and be naughty and see why the world is obsessed with Sunny Leone’.”
The website also ran messages that stated her followers to vote in her favour. These messages that were apparent on the site have now been removed but there are certain eye-catching links in Hindi targeted to attract Hindi speaking surfers. Moreover, the homepage of her site carries an icon of Twitter that reads, ‘How does Voting work this week? If there are no public votes…’.
Prior to Sunny’s entry into the controversial house, very few Indian knew about her. But ever since she started featuring in the show, she has become one of the most Googled celebrities in India. She also became one of the most talked about personalities and even school children as young as 12 years-old were seen searching her on Internet.
Her presence in India has raised a number of eyebrows and scandalized many.
Talking to the daily, the channel’s representative said, “BCCC requested us to use our commercial endeavours to persuade Sunny Leone to not use ‘Bigg Boss 5’ or Colors on her websites, and we assured BCCC of our efforts on the same. In the past, we have persuaded Sunny Leone to not use Colors or ‘Bigg Boss Season 5’ in any form, and now we have decided to write a letter to her informing that in case the references to ‘Bigg Boss 5’ are not removed from her website, we shall immediately terminate her contract and evict her from the ‘Bigg Boss House’.”
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